If you type ‘Land of Morning Calm’ on Google, South Korea comes out with the Korean flag.

"Land of Morning Calm"

is a poetic name often used to describe South Korea. This nickname is derived from the calmness and tranquility that is frequently observed in the country during the mornings. The term reflects the serene landscapes and peaceful morning mists that characterize many parts of South Korea, particularly the countryside and mountainous regions.

The name gained popularity through its use in literature and tourism promotions. It evokes images of a gentle and peaceful country, which contrasts with its modern, fast-paced urban centers like Seoul. The phrase captures the essence of the traditional and natural beauty of Korea amidst its rapid modernization and bustling city life.

“LandofMorningCalm.com”

is a Substack publication focused on the world of golf as seen from Korea. Created and managed by Louis Lee, the site provides extensive coverage on various aspects of golf, including tournaments, player profiles, and more, with a specific emphasis on the Korean perspective in the global golfing landscape. It includes a full archive of posts, updates on golf tours, and insights into the sport's developments in Korea and internationally​

“Who is Louis Lee?”

Louis Lee's Korean name is Donghoon Lee. He earned his bachelor's and master's degrees in London, and studied sports marketing at Northwestern University. He covered major competitions such as the Masters Tournament, The Open Championship, Women's Open, and more for many years. He is a member of the GWAA in the U.S., AGW and SJA in the U.K., and AIPS in the world. Of course, he is also a member of the KGWA in Korea. He is the owner of 'LandofMorningCalm.com ' and is a golf writer of Ajunews and Golf Global. His main coverings are in the U.S., Europe, and Asia.

“Voice of the Masters”

The 2023 narration hosted by Augusta National Golf Club. At the request of the PR company Miles. The first Korean narration video uploaded to the Masters Tournament YouTube. It marked the 50 years of challenge by Korean players, from Jang Sang to Tom Kim. Also, he worked with JTBC Golf and others.

Netflix Full Swing? Yes.

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Golf Writer active in the United States, Europe and Asia.