If you type ‘Land of Morning Calm’ on Google, South Korea comes out with the Korean flag.

"Land of Morning Calm"

is a poetic name often used to describe South Korea. This nickname is derived from the calmness and tranquility that is frequently observed in the country during the mornings. The term reflects the serene landscapes and peaceful morning mists that characterize many parts of South Korea, particularly the countryside and mountainous regions.

The name gained popularity through its use in literature and tourism promotions. It evokes images of a gentle and peaceful country, which contrasts with its modern, fast-paced urban centers like Seoul. The phrase captures the essence of the traditional and natural beauty of Korea amidst its rapid modernization and bustling city life.

“LandofMorningCalm.com”

is a Substack publication focused on the world of golf as seen from Korea. Created and managed by Louis Lee, the site provides extensive coverage on various aspects of golf, including tournaments, player profiles, and more, with a specific emphasis on the Korean perspective in the global golfing landscape. It includes a full archive of posts, updates on golf tours, and insights into the sport's developments in Korea and internationally​. It is one of the Korea Golf Association (KGA)’s international projects.

“Who is Louis Lee?”

Louis Lee's Korean name is Donghoon Lee. He studied in the United States and the United Kingdom. A former journalist, he covered both men’s and women’s major golf championships, and now serves as the General Manager of the KGA, the nation’s leading golf organization.

“Voice of the Masters”

The 2023 narration hosted by Augusta National Golf Club. At the request of the PR company Miles. The first Korean narration video uploaded to the Masters Tournament YouTube. It marked the 50 years of challenge by Korean players, from Jang Sang to Tom Kim. Also, he worked with JTBC Golf and others.

Netflix Full Swing? Yes.