The Driving Force Behind America's Golfing Getaways: A Report from Troon International
Seoul, Korea - Troon International's latest industry report offers a panoramic view of the U.S. golf landscape, revealing not just how American golfers play, but how they spend and where they travel. The comprehensive study, which draws on insights from over 10,000 participants in the 2024 Troon Golfer Survey, along with data from the National Golf Foundation and endorsements from the IAGTO, was showcased at the Asia Golf Industry Convention in Vietnam.
The report sketches a portrait of a market that isn't just playing rounds locally but is increasingly jetting off for golf getaways. Over half of the surveyed U.S. golfers take at least one golf-focused vacation annually, with 31% hitting the links twice or more each year. These trips average around 3.33 days, with hotspots in the U.S. such as Florida and California and international greens in Scotland, Ireland, and the Iberian Peninsula.
Digital engagement has also transformed the way these golfers interact with the sport. A significant 57% of bookings are now made on smartphones, emphasizing the necessity for user-friendly, efficient online booking platforms.
Moreover, the findings highlight the importance of non-golfing amenities; over half of the respondents prioritized dining and retail options when choosing their golf destinations, suggesting that a quality meal and a good shopping experience are nearly as critical as the course itself.
Clinton Norris, Troon International’s Director of Sales and Marketing, notes, "The trend towards international golf vacations is growing, offering significant opportunities for destinations worldwide. This report should serve as a vital tool for industry stakeholders aiming to attract this lucrative market segment."
By detailing the habits and preferences of American golfers, Troon International not only provides a blueprint for what makes a golf destination appealing but also sets the stage for future developments in this ever-evolving market. As the golf world continues to expand, understanding these dynamics will be crucial for anyone looking to make a mark in this competitive arena.