Road To The Opens inspires next generation in north-west England

Grassroots drive links major championships with youth pathways and lasting community impact

Paju, Korea - The R&A, the Golf Foundation, England Golf and The PGA have launched ‘Road To The Opens’ at Royal Lytham & St Annes to inspire young golfers ahead of two major championships this summer.

The initiative connects The Open and the AIG Women’s Open with grassroots opportunities across schools, clubs and communities, aiming to engage more than 3,500 young people through structured participation pathways.

“We have a unique opportunity to encourage people of all ages and backgrounds to try golf and take up the sport,” said Kevin Barker, Director of Golf Development – GB&I and Africa at The R&A.

Royal Birkdale will host The 154th Open from 12-19 July, while Royal Lytham & St Annes stages the 50th AIG Women’s Open from 29 July to 2 August, bringing global attention to the region.

With trophy tours, school visits and community programmes planned, the campaign is designed to ensure the momentum of elite golf translates into sustained participation and long-term opportunity.