PIF Puts Women’s Golf on the Map with $13 Million Global Series
From Seoul to Saudi and Shenzhen—ambition meets equality as the LET’s new crown jewel tees off
Seoul, Korea - The Public Investment Fund (PIF) has further cemented its role as a transformative force in global sport by becoming the title partner of a reinvigorated international series on the Ladies European Tour (LET), unveiled today with a glittering $13 million prize pool.
The newly branded PIF Global Series comprises five tournaments in Saudi Arabia, South Korea, England, the United States, and China, blending elite competition with a progressive format of both individual and team play. Four of the five events will feature $2 million purses, with the PIF Saudi Ladies International in Riyadh standing out as the flagship with a $5 million prize fund—one of the richest in women’s professional golf.
“This isn’t just a title sponsorship. It’s a statement of purpose,” said Alanoud Althonayan, PIF’s Head of Events and Sponsorships. “We’re backing potential with opportunity, ensuring female golfers have the platforms to thrive, compete and inspire—on equal footing.”
The series continues this week in Seoul with the Aramco Korea Championship, hosted at New Korea Country Club, where German LET player Olivia Cowan was photographed amid growing anticipation. England’s Charley Hull, a leading ambassador for Golf Saudi, is among those welcoming the initiative: “It’s another huge step. These events offer not just money, but moments—career-shaping stages where we can shine as individuals and as teams.”
Golf Saudi’s CEO, Noah Alireza, echoed those sentiments: “This is about aligning our local goals with a global vision. From thousands joining our grassroots ‘GoGolf’ programme to the world’s best players competing in Riyadh, the impact is real.”
The series will travel next to the Centurion Club in London, then to Houston before a grand finale in Shenzhen. For the LET and its players, it’s a powerful reminder that progress in sport is as much about action as ambition.