PGA TOUR bets on bite-sized brilliance with Rapid Rounds
New series aims to meet fans where they scroll and scroll fast
Las Vegas - A new content series is set to reshape how golf fans catch up with the game’s biggest stars. The PGA TOUR, in collaboration with CBS Sports, ESPN, Golf Channel, and NBC, has launched Rapid Rounds—a quick-fire video recap of select player rounds from each day's tournament coverage.
The series debuts this week at the 3M Open, with condensed replays of marquee and featured group players’ every shot released within hours of play ending. ESPN and TOUR platforms will be first to host the clips, followed by CBS Sports’ digital outlets for weekend leaders. NBC Sports will join from August, starting with the FedEx St. Jude Championship and carrying through the FedExCup Playoffs.
“With more cameras and streams covering PGA TOUR tournaments than ever before, Rapid Rounds will offer an additional way for fans to watch each drive, approach and putt from select players showcased across all our media platforms,” said Norb Gambuzza, PGA TOUR Executive Vice President, Media. “Whether reliving an incredible round, catching up on the game’s biggest names, or if they missed that day’s action, Rapid Rounds offers a fast, easy way for fans to engage with their favourite stars and get excited for the next day’s live coverage.”
Rapid Rounds stems from the TOUR’s Fan Forward initiative, an ongoing fan engagement strategy shaped by input from over 50,000 respondents. Among six content enhancement options, both casual and core fans most wanted “more highlights and round recaps”—with 44 percent and 42 percent respectively marking it as top priority.
Sixteen-time PGA TOUR winner Justin Thomas, who played a leading role in the development of the project through the Fans, Tournaments and Sponsors Player Advisory Council Subcommittee, welcomed the launch.
“It’s incredibly rewarding to see Rapid Rounds come to life, as it’s been a passion project for us,” said Thomas. “Fan Forward has provided us with important direction on what PGA TOUR fans are craving, and we’ve worked hard to deliver an innovative way for our fans to engage with our players and tournaments.”
The series is currently in its test phase and will continue through the remainder of the 2025 season. With PGA TOUR LIVE already delivering more than 4,300 exclusive live hours across 35 tournaments via ESPN+, the introduction of Rapid Rounds gives fans even more ways to stay in touch with the action—on their own time, and in their own way.