Hankook Tire Drives Forward with TGL Partnership
South Korean tire giant becomes league’s first Official Tire Partner as momentum builds for Season 2
Seoul, Korea - TGL presented by SoFi has announced Hankook Tire as its latest Founding Partner and first-ever Official Tire Partner, joining ahead of the league’s second season that tees off December 28 on ABC.
“We are thrilled to join TGL as a global sponsorship partner for Season 2,” said Sanghoon Lee, President & Co-CEO of Hankook Tire & Technology. “Through this partnership, Hankook Tire aims to expand our premium brand value and cutting-edge technology by connecting with the world of sports entertainment, while further strengthening our leadership as a global mobility innovator.”
“As momentum builds for Season 2 of TGL presented by SoFi, we’re continuing to add to the broad spectrum of new global sponsorship partners, including Hankook Tire as our latest Founding Partner,” said Jason Langwell, Chief Revenue Officer of TMRW Sports. “We’re eager to work with Hankook on innovative broadcast integrations within TGL’s matches that will be unveiled this season and welcoming them to SoFi Center as a hospitality destination for their partners and guests.”
The partnership grants Hankook Tire prominent integrations throughout TGL match broadcasts, including national advertising, on-screen features tied to competition, digital and social media content, and in-venue hospitality experiences.
As TGL’s fifth Founding Partner, Hankook joins Best Buy, Businessolver, Genesis, and Shriners Children’s, alongside SoFi as the league’s Presenting and Naming Rights Sponsor at SoFi Center. The collaboration underscores TGL’s growing international appeal as it gears up for its broadcast network debut this winter.