GENESIS DRIVES INTO GOLF’S GLOBAL FUTURE
Luxury brand becomes PGA TOUR’s first Global Official Vehicle in landmark deal
Las Vegas - Genesis has just turbocharged its standing in global sport with a bold new move — becoming the first-ever Global Official Vehicle of the PGA TOUR and PGA TOUR Champions through 2030.
The announcement marks the expansion of a relationship that began in 2015 and now sees Genesis not only as a premier automotive sponsor but also the first-ever backer of the PGA TOUR’s World Feed, a dedicated international broadcast platform launched this year.
“We are honoured to launch this expanded global partnership,” said Rick Anderson, PGA TOUR Chief Commercial Officer. “Genesis shares our vision in telling the stories of our international athletes while enhancing the experience for players, caddies and fans.”
From hosting legacy events like The Genesis Invitational at Riviera and the co-sanctioned Genesis Scottish Open, the brand has now solidified its global footprint. The World Feed will continue this week at the Rocket Classic in Detroit, with commentary, graphics and cameras aimed at an international audience.
“This milestone reflects the deep trust between our two organisations,” said Genesis CEO José Muñoz. “Driven by a shared commitment to excellence, we aim to make a meaningful impact—on and off the course.”
In partnership with Tiger Woods’ TGR Foundation and TGL, Genesis is now fuelling not just transportation but transformation across golf, from elite competition to community legacy.
Driven, a special network program debuting this Saturday ahead of the Rocket Classic’s third round on CBS, will spotlight the collaboration, offering fans a closer look at Genesis’ role in shaping the sport’s future.
From Pacific Palisades to Seoul, and now on airwaves across the world, Genesis isn’t just moving players — it’s moving the game forward.