Fenix XCell Partners with The International Series for a Stylish 2025 Season
2025 Asian Tour International Series
Seoul, Korea - The International Series has just unveiled a new partnership with Fenix XCell, a leader in performance sportswear. The collaboration promises to dress the 2025 season of LIV Golf's elevated Asian Tour events in style.
Fenix XCell, now the official apparel partner, will kit out the staff, officials, and volunteers with its vibrant and eye-catching sportswear. These custom-designed tees, sweaters, and hoodies will not only feature The International Series logo but also be tailored to reflect the unique characteristics of each tour location, making each piece a memorable memento for the pro-am event guests.
Rahul Singh, head of The International Series, praised the partnership, stating, "As our series grows, so does the significance of partnerships with trusted brands like Fenix XCell. Our team looks forward to wearing these superior, comfortable designs both on and off the field."
Echoing this sentiment, Michael Moir, Managing Director of Fenix, commented, "Our relationship with the Asian Tour dates back to our early days, and it's thrilling to see how both our brand and this series have expanded. Fenix XCell is committed to innovation and reaching new markets, much like The International Series itself."
The apparel will incorporate advanced fabric technology for better airflow and temperature control, making it ideal for the golfing environment. It includes UV protection and is crafted to allow a full range of movement, which is essential for golf and other activities.
Endorsements from athletes like Australian golfer Scott Hend and Stefano Mazzoli of Italy underline the brand's appeal. Hend, a ten-time Asian Tour winner, finds Fenix XCell's gear perfect for staying cool and comfortable under pressure. Mazzoli, the 2024 Asian Tour rookie of the year, appreciates the practicality and style of the clothing, especially in Asia's warm climate.
This partnership not only dresses the tour but also strengthens the ties between innovative sportswear and professional golf, promising a stylish and functional 2025 season for The International Series.