Bryson’s Bold New Drive — How Qualcomm Tees Up a Smarter Future for Crushers GC
Two-time Major Champion and LIV’s most innovative team forge technology-driven partnership
Las Vegas - Bryson DeChambeau and his Crushers GC are teeing up a bold, tech-fuelled future after announcing a multi-year collaboration with Qualcomm, the San Diego-based technology giant, ahead of LIV Golf’s summer stretch.
The agreement, unveiled yesterday in New York and San Diego, will see Qualcomm’s brand emblazoned on Crushers GC apparel and events, with a broader mission of “storytelling” across DeChambeau’s extensive digital platforms.
“I’m thrilled to embark on this partnership with Qualcomm — they share my passion for pushing boundaries,” DeChambeau said. “This is just the beginning of a journey that will transform how we experience and interact with sports.”
Crushers GC, captained by DeChambeau and featuring Paul Casey, Charles Howell III, and Anirban Lahiri, have been the dominant force in LIV Golf: eight regular-season wins, the 2023 team championship, and Bryson himself collecting three individual titles this year, including LIV Korea.
In the coming months, fans can expect to see DeChambeau integrate Qualcomm’s innovations into his content while the team sports the brand’s logo worldwide. Qualcomm’s Don McGuire called the tie-up “a perfect alignment of our commitment to advancing technology with a team redefining golf.”
The chips, quite literally, are in — and Bryson’s Crushers look set to drive team golf into its most connected chapter yet.