Axi becomes Official Online Trading Partner of the DP World Tour
Global broker enters professional golf with landmark multi-year partnership through 2029
Lancashire, England - The DP World Tour has announced a multi-year partnership with global online Forex and CFD trading provider Axi, naming the firm its Official Marketing Partner and Official Online Trading Partner through 2029.
The deal marks the first time the DP World Tour has introduced an Online Trading Partner category to its commercial portfolio, while making Axi the first company in the online trading sector to partner directly with a professional golf tour.
Under the agreement, Sydney-founded Axi will secure prominent brand visibility across DP World Tour events and serve as an Official Partner to four select tournaments each season. Axi’s branding will also reach an estimated broadcast footprint of 600 million homes weekly, alongside digital integration featuring a rebranded fantasy golf experience: Fantasy DP World Tour Powered by Axi. The game will introduce the Axi Edge Score, a metric evaluating player form, consistency, and risk approach to assist fans with fantasy selections.
“Golf and trading share the same DNA: success comes down to preparation, discipline, and the fine margins that separate good from great. That’s what Axi’s Edge is all about,” said Rajesh Yohannan, CEO of Axi. “Partnering with the DP World Tour—a truly global Tour with a truly global audience—allows us to tell that story on one of the biggest stages in sport. We’re proud to be the first online trading company to partner with a professional golf Tour.”
Guy Kinnings, CEO of the DP World Tour, welcomed the milestone addition: “Axi are a global platform with big ambition, and we’re delighted that they have chosen the DP World Tour for their first partnership in golf. Our audience is affluent, financially savvy and come from all four corners of the globe—giving Axi the perfect marketing platform to build from. Together, we will create compelling multi-channel brand campaigns and networking opportunities that elevate their presence in priority markets.”